TSF Unveils New Branding to Reflect Its Vitality and Mission

An Exciting Update

Since 1988, The Thoracic Surgery Foundation (TSF) has proudly carried its original logo, symbolizing a solid foundation for progress in cardiothoracic surgery. Today, we are thrilled to announce fresh, vibrant new branding that represents  the dynamic nature of our work. This exciting transition will go live in June 2024 with the launch of our new website.

Original Line Art

The updated logo features an original line drawing mark that beautifully defines the term “thoracic” for an external audience. The joyful design can also be interpreted as two figures leaning over with their backs slightly turned, as if performing surgery.

New Color Palette

The warm colors and gradient suggest blood flow and are part of a new color palette specifically chosen to reflect TSF’s reputation as a welcoming, reliable organization that embraces innovation and empowers surgeons at all career stages.

Contemporary Font

In addition to the line drawing, we have selected a clean and contemporary font and layered the organization’s name to allow T, S, and F to stack on top of each other – a thoughtful design choice that enhances the recognition of our acronym. This stacking also creates cohesion between the STS and TSF logos, which frequently appear in tandem.

Momentum and Energy

At the heart of TSF is our mission of advancing heart and lung health for all. We believe this refreshed branding perfectly captures the spirit and energy of The Thoracic Surgery Foundation. The new logo is not just a visual update; it is drawn to elicit a feeling of momentum, reflecting the forward-thinking nature of TSF.

We are excited to share this new look and continue our journey with a brand that truly reflects our dedication to improving care for our patients.

The unique heart and lung line work mark and full logo are trademarks of The Thoracic Surgery Foundation and may not be duplicated, adapted, or used without explicit permission. Permitted use of the TSF mark must comply with TSF Brand Identity Standards as approved on May 24, 2024.

‍